https://www.jesslambertcreative.com/blog daily 0.75 2026-07-22 https://www.jesslambertcreative.com/blog/Blog Post Title One-3zaa9-zlxng-jf2ce monthly 0.5 2025-08-26 https://www.jesslambertcreative.com/blog/blog-post-title-two-t5my5-k4xmd-nwetr monthly 0.5 2025-08-26 https://www.jesslambertcreative.com/blog/blog-post-title-three-y3peb-4lwnz-6jt3z monthly 0.5 2025-08-26 https://www.jesslambertcreative.com/blog/blog-post-title-four-lr658-tcthp-tp7gb monthly 0.5 2025-09-09 https://www.jesslambertcreative.com/contact daily 0.75 2022-04-30 https://www.jesslambertcreative.com/work daily 1.0 2026-08-30 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/f5be000f-883d-4b52-8322-13ce5108db47/imgg-demo-nLRbokBp.jpg Work https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/6d6ce9d6-acc5-4337-84fa-c8c6a18cbbd7/imgg-demo-dr4UJ5bT.jpg Work https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/d0c64311-b23a-4075-a6bb-08ec13a3bc11/imgg-demo-nD6Pzw4T.jpg Work https://www.jesslambertcreative.com/work/art-barn monthly 0.5 2026-08-30 https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/dff945d6-7e59-483c-94c9-16eba74dedac/art-barn-paint-barn-header.jpg Work - Building a DTC Brand from the Ground Up - “Art has the role in education of helping children become more like themselves instead of more like everyone else.” —Sydney Gurewitz Clemens https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/9e590004-2302-4ecb-8ccb-e1b53f07f009/Screen+Shot+2022-04-30+at+1.24.16+PM.png Work - Building a DTC Brand from the Ground Up - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jesslambertcreative.com/work/rural monthly 0.5 2026-08-30 https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/58011425-0bc1-4962-a086-5e9c50c3266b/Screenshot+2023-10-23+at+6.03.51+PM.png Work - Scaling the LandGuys Brand Across Five States https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/c800d845-0099-49bf-8d83-9260eaf660b1/social+graphics+1.jpg Work - Scaling the LandGuys Brand Across Five States https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/692f78b8-e1ac-4373-8bf6-33a29558fefe/Screenshot+2023-10-23+at+6.04.23+PM.png Work - Scaling the LandGuys Brand Across Five States https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/57fc068e-9d10-4e57-8334-38cba67b00ea/nathanpostcard.png Work - Scaling the LandGuys Brand Across Five States https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/29569989-3888-4fb1-a09e-70ebcc29ae73/Screenshot+2026-05-13+at+3.15.39%E2%80%AFPM.png Work - Scaling the LandGuys Brand Across Five States https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/0bf1068b-ca36-4c00-8af1-05e595714d35/Nathan+billboard.png https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/f6865233-0006-4eca-b3c7-44a0aaf34ed8/matt-mockup.jpg https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/66f4a7f8-a0b0-47ab-97b6-7b52983fbe2b/4.jpg https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/72249f93-297c-46ec-b16b-0b4f209142ff/3.jpg https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/7abc2f6c-fadd-475e-881a-c0c175fe078c/5.jpg https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/7f94170b-3fa9-429b-851b-c0ed1f3333b7/chasebooklet.png https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/3764ed6e-546f-48b3-81c1-e841c8422560/box-final.png https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/2d5ae4e9-e93c-4523-bfd5-4df1bc97b001/social+graphics+2.jpg https://www.jesslambertcreative.com/work/wiuag monthly 0.5 2026-08-30 https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/2e3e3dd6-949a-4521-b8b6-bb01f4f64281/Field+Photos.jpg Work - 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Leading Full-Funnel Recruitment Marketing 2015 Recruitment Marketing Publication https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/bb5b8c8f-5718-47c6-8bdf-d3ac8d956484/Screen+Shot+2021-07-21+at+10.17.39+AM.png Work - Leading Full-Funnel Recruitment Marketing 2021 Recruitment Marketing Publication https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/242e8414-c965-4078-99f7-351811833bc8/Screen+Shot+2021-07-21+at+9.43.54+AM.png Work - Leading Full-Funnel Recruitment Marketing On-Campus recruitment marketing viewbook publication for prospective students visiting campus. This piece was awarded a 2017 Gold Collegiate Advertising Award. https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/9326c4ad-6caf-4010-8b07-a158a67899cd/Screen+Shot+2021-07-21+at+10.03.43+AM.png Work - Leading Full-Funnel Recruitment Marketing 2020 On-Campus Recruitment Marketing Publication https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/45830a72-eec1-4a70-a27b-512c18b1de8b/Screen+Shot+2021-07-21+at+9.39.00+AM.png Work - Leading Full-Funnel Recruitment Marketing 2017 Recruitment Marketing Publication https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/af580c90-4df7-4264-a96b-f8bc84527cd3/Screen+Shot+2021-07-21+at+9.51.42+AM.png Work - Leading Full-Funnel Recruitment Marketing 2020 Travel Recruitment Marketing Publication https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/84093789-3f4e-43f5-a115-021f465f646d/Screen+Shot+2022-09-21+at+5.31.10+PM.png https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/8b2f196d-d55b-41a0-b87f-64b88bc47fb2/Screen+Shot+2022-09-21+at+5.34.32+PM.png https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/2be4e29f-df70-4a6c-8ebc-31fc3638558e/Screen+Shot+2022-09-21+at+5.33.51+PM.png https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/850253a6-704e-46bb-8e73-415436de4e74/Screen+Shot+2022-09-21+at+5.33.04+PM.png https://www.jesslambertcreative.com/work/institutionalbrandmanagement monthly 0.5 2026-08-30 https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/80941872-a191-4bbd-97a9-bff5c10838ea/Screen+Shot+2021-07-21+at+12.19.41+PM.png Work - Governing an Enterprise Brand Across Two Campuses Management and creation of University logos https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/b4a8b35c-bd04-4c55-a354-e308149c04a8/300.4964.113r.JPG Work - Governing an Enterprise Brand Across Two Campuses https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/59a777fb-510d-439b-98e6-f7070bf0694e/unnamed-6.png Work - Governing an Enterprise Brand Across Two Campuses Community light pole banners. Goal: brand awareness and creating a sense of pride in the Macomb community. 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Governing an Enterprise Brand Across Two Campuses https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/7efdbbd3-3f63-4381-ab11-f4fd7587cc34/table+corbin+laughing.JPG Work - Governing an Enterprise Brand Across Two Campuses https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/17a0c955-699e-44e4-ba9f-1e828c845045/Thompson+hall+angel+erbin.JPG Work - Governing an Enterprise Brand Across Two Campuses https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/5c0aa495-6784-4b0a-8bdc-47ed8124ef1d/85B_7534r.jpg Work - Governing an Enterprise Brand Across Two Campuses https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/81feeca3-73fd-4053-9e01-abf37a78a255/300.5338.096r.JPG Work - Governing an Enterprise Brand Across Two Campuses https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/caa4e9ee-0eb8-4ed0-86ec-bd37419c343f/300.5346.015r+%281%29.JPG Work - Governing an Enterprise Brand Across Two Campuses https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/71043ded-c1b8-456d-9160-b8a1e7afb7bf/300.5345.045r.JPG Work - Governing an Enterprise Brand Across Two Campuses https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/2c74dd68-d5a2-446b-a9a5-e9d02a88e67f/300.5382.118r.JPG Work - Governing an Enterprise Brand Across Two Campuses https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/b609f3da-cb90-4f46-9c39-edca5e4a463b/660.5104.165r.JPG Work - Governing an Enterprise Brand Across Two Campuses https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/df2f1d77-c872-4920-99a2-4880a674b78e/660.5137.179r.JPG Work - Governing an Enterprise Brand Across Two Campuses https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/c1e43b34-a8b3-4556-9bfa-720c81f4319d/800.0650.056r+%281%29+copy+2.JPG Work - Governing an Enterprise Brand Across Two Campuses https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/b4b57263-d8cd-42ee-9a6e-5f0fb0dd6f74/Galesburg-Business-2022.jpg https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/a37f5cde-6d60-4fd6-9a9a-302d5e1cd1a3/GoodHope-LeavingGoodHopeTowardMacomb-2021-revised.jpg https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/79d6c8df-873d-4176-b3d9-24fa0dd95c64/WIU-Bettendorf-Dec2021.jpg https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/1b5ef430-42d0-49c4-a947-eb99d9cd4943/Springfield-2021.jpg https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/d8f3b416-9658-4952-96db-91f3471bcc48/GoodHope-LeavingMacombTowardGoodHope-2021.jpg https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/6e735af5-40ee-43a0-94e6-ff831de9ead7/WIU-RockIsland-Dec2021.jpg https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/ed0fdd78-3cdd-4641-93dd-770a0a9c6f69/Screen+Shot+2021-12-09+at+3.10.14+PM.png https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/1626887309802-S89V64OFV7HPJ0LWP0CN/W+Sculpture+.jpg Work - Governing an Enterprise Brand Across Two Campuses - Making a Statement As part of the university’s broader brand refresh, I helped lead the concept development for a large-scale campus sculpture designed to create a stronger visual identity and student engagement opportunity within a high-traffic area of campus. The goal was to create more than a landmark. The installation was envisioned as a recognizable campus gathering point, photo destination, and social-sharing backdrop that could organically extend the university brand through student interaction and user-generated content. In 2021, I worked alongside an art professor and the university’s Director of Facilities Management to help secure funding, guide creative direction, and develop early design concepts for the installation. The final concept centered around an oversized steel “W” structure designed to reinforce school pride while creating a more modern and visually recognizable campus experience. https://www.jesslambertcreative.com/work/organizationalbrandmanagement monthly 0.5 2026-08-30 https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/c5383c8b-ffb7-4da1-b43d-609bd7ca46cc/UT+Branding+-+One-Pager.jpg https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/7779e605-70fc-478e-837b-f9c6b3ff1d64/Screen+Shot+2022-09-21+at+5.10.07+PM.png https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/b6217531-9844-4f69-89f2-c5e3becb55b4/terps+2.png https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/f8cc8781-3190-4ded-839f-e6acb10b5bec/terps1.png https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/c774aa38-073e-442d-8b14-68513950d21e/terps3.png https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/87330ae8-ce4a-4d2f-9cd8-5c7a7c2b8b95/terps6.png https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/be24b5f1-731a-4704-91b2-051d8086324b/terps7.png https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/43e5b07b-6792-4d2d-9e0f-a90fd2b2b649/terps9.png https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/5c5eeb06-5128-4019-bf27-6e8a72782a70/box2.jpg https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/055a175b-6a00-407f-bee5-5a0ee6a664b9/Feb3-1.jpg https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/967b6b41-7bc1-432b-8e3f-4b727fb27fe6/09-23+App+Deadline+7.png https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/f8e6b032-5014-4234-af42-3cf837754af2/REVOLUTIONIZING+EDUCATION.png https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/8f8179a8-43e2-4748-85b5-f9b237674360/North+Texas+Giving+Day+-+Insta+Stories.JPEG https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/d939baf9-1768-42e4-beb8-ecc3b2a2ad7e/CottonBowl-Post2.png https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/b9f6d0fd-10ee-45e9-8c3e-f7da11faeeb1/CottonBowl-Post3.png https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/a4467576-4d18-4094-b231-4021d5906b1f/Feb3-2.jpg https://video.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/a57a995c-436e-4a89-baa3-a6f051df424f/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/a57a995c-436e-4a89-baa3-a6f051df424f/thumbnail Work - Leading Brand and Growth Across Four Markets Work - Leading Brand and Growth Across Four Markets https://www.jesslambertcreative.com/work/darts monthly 0.5 2026-08-30 https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/899feb9a-c7e5-4c85-8975-e123189f22f6/Screen+Shot+2021-07-21+at+1.11.15+PM.png Work - Audience Research, Segmentation & Market Strategy https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/9128d3bf-0fe6-4b30-ac34-fa9109d4522c/Screen+Shot+2021-06-23+at+5.08.19+PM.png Work - Audience Research, Segmentation & Market Strategy Uber Advertising in select locations in Chicago https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/2e74c421-cf91-4d01-b989-c271bac0aa2d/Screen+Shot+2021-06-23+at+5.08.29+PM.png Work - Audience Research, Segmentation & Market Strategy Uber Advertising in select locations in Chicago https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/073aef33-eaee-4cc3-9741-67d82109eec5/Screen+Shot+2021-09-15+at+3.37.38+PM.png Work - Audience Research, Segmentation & Market Strategy https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/88db8206-c47d-433b-a113-0ff5dabebccf/A195BE99-6EF1-4255-AB19-36C25F0FA7F6.JPG Work - Audience Research, Segmentation & Market Strategy https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/a7c37f84-fd96-4957-83d4-3d080fcde076/Screen+Shot+2021-09-15+at+3.37.46+PM.png Work - Audience Research, Segmentation & Market Strategy https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/4c5dd3f4-b677-4175-ab69-046180721f10/worldof.png Work - Audience Research, Segmentation & Market Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jesslambertcreative.com/work/aplacewhereyoubelong monthly 0.5 2026-08-30 https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/bde35162-c2a9-46fd-a155-f34b6640a93b/WIU-Prospect-300x600+copy.png Work - Rebuilding Trust Through Storytelling: A Place Where You Belong "A Place Where You Belong" Google ad set served to WIU's inquiry list. With the inquiry audience existing within the recruitment funnel, the CTA (call to action) pointed this segmented group to filling out an application. During this time period, we opted to waive the application fee as an incentive to apply. https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/14b9ea20-8a9f-4392-be45-a8b5a12685cd/corrbin+olson+dining+hall+tables.JPG Work - Rebuilding Trust Through Storytelling: A Place Where You Belong https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/06ad4922-2546-4469-b881-d78e27ee30ae/Screen+Shot+2021-07-21+at+10.55.53+AM.png Work - Rebuilding Trust Through Storytelling: A Place Where You Belong https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/fa21288f-3b92-477f-8917-7fa8677803a7/amira+library+outside.JPG Work - Rebuilding Trust Through Storytelling: A Place Where You Belong https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/576ae049-e7eb-4708-bf02-ecc6409a248d/angel-billboard1.jpg Work - Rebuilding Trust Through Storytelling: A Place Where You Belong