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      <image:title>Work - Business Development - “Art has the role in education of helping children become more like themselves instead of more like everyone else.”</image:title>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2022-04-18</lastmod>
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      <image:title>Work - Event Planning &amp; Outreach</image:title>
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      <image:title>Work - Event Planning &amp; Outreach</image:title>
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      <image:title>Work - Event Planning &amp; Outreach</image:title>
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      <image:title>Work - Event Planning &amp; Outreach - The community presence in Macomb extended to the Quad Cities region, where the marketing team connected with WIU alumni and donors at the John Deere Classic. Collaborating with Western's digital marketing firm, I implemented mobile location targeting at various QC summer events. This allowed WIU to serve digital ads to event attendees for 60-90 days post-event. We also participated in other Quad Cities summer events like the Bix 7, Mercado on Fifth, Moline Sunday Night Summer Series, Firecracker 5K, and the QC Marathon, further expanding our reach and community engagement.</image:title>
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      <image:title>Work - Event Planning &amp; Outreach</image:title>
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      <image:title>Work - Event Planning &amp; Outreach</image:title>
      <image:caption>Event mailer cover design</image:caption>
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      <image:caption>Business professor with potential students</image:caption>
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      <image:caption>Top Golf Recruiting Event in Naperville</image:caption>
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      <image:title>Work - Event Planning &amp; Outreach</image:title>
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      <image:title>Work - Event Planning &amp; Outreach</image:title>
      <image:caption>Criminal Justice alumni talking with potential students.</image:caption>
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    <lastmod>2022-04-30</lastmod>
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      <image:title>Work - Digital Marketing Management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Digital Marketing Management - Retail Media</image:title>
      <image:caption>In the fall of 2021, I initiated an extensive exploration of novel digital marketing avenues and established a partnership with a prominent retail media vendor. Leveraging our status as a 'Military Friendly' University, I collaborated closely with the Veterans Resource Center to pinpoint five strategic feeder military bases as prime locations for advertising within commissaries. The advertising efforts spanned a spectrum, ranging from comprehensive commercials to finely-tailored content promoting online master’s degree programs. By harnessing the potential of Digital Out-of-Home (DOOH) advertising situated proximate to the consumer's point of purchase, we capitalized on a unique in-store advertising opportunity that significantly elevated brand visibility and campaign efficacy.</image:caption>
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      <image:title>Work - Digital Marketing Management</image:title>
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      <image:title>Work - Digital Marketing Management</image:title>
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      <image:title>Work - Digital Marketing Management</image:title>
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      <image:title>Work - Digital Marketing Management</image:title>
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      <image:title>Work - Digital Marketing Management</image:title>
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      <image:title>Work - Digital Marketing Management</image:title>
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      <image:title>Work - Digital Marketing Management</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/371625b6-d6ce-41c6-91e9-b5e48b4c4dcd/0-4.jpg</image:loc>
      <image:title>Work - Digital Marketing Management</image:title>
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      <image:title>Work - Digital Marketing Management</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/d2535242-ce3c-48f0-8072-626f8fb2d8a0/fun.gif</image:loc>
      <image:title>Work - Digital Marketing Management</image:title>
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      <image:title>Work - Digital Marketing Management</image:title>
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      <image:title>Work - Digital Marketing Management</image:title>
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    <lastmod>2022-04-18</lastmod>
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      <image:title>Work - Recruitment Marketing</image:title>
      <image:caption>2015 Recruitment Marketing Publication</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/bb5b8c8f-5718-47c6-8bdf-d3ac8d956484/Screen+Shot+2021-07-21+at+10.17.39+AM.png</image:loc>
      <image:title>Work - Recruitment Marketing</image:title>
      <image:caption>2021 Recruitment Marketing Publication</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/242e8414-c965-4078-99f7-351811833bc8/Screen+Shot+2021-07-21+at+9.43.54+AM.png</image:loc>
      <image:title>Work - Recruitment Marketing</image:title>
      <image:caption>On-Campus recruitment marketing viewbook publication for prospective students visiting campus. This piece was awarded a 2017 Gold Collegiate Advertising Award.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/9326c4ad-6caf-4010-8b07-a158a67899cd/Screen+Shot+2021-07-21+at+10.03.43+AM.png</image:loc>
      <image:title>Work - Recruitment Marketing</image:title>
      <image:caption>2020 On-Campus Recruitment Marketing Publication</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/45830a72-eec1-4a70-a27b-512c18b1de8b/Screen+Shot+2021-07-21+at+9.39.00+AM.png</image:loc>
      <image:title>Work - Recruitment Marketing</image:title>
      <image:caption>2017 Recruitment Marketing Publication</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/af580c90-4df7-4264-a96b-f8bc84527cd3/Screen+Shot+2021-07-21+at+9.51.42+AM.png</image:loc>
      <image:title>Work - Recruitment Marketing</image:title>
      <image:caption>2020 Travel Recruitment Marketing Publication</image:caption>
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      <image:title>Work - Brand Management (Institutional) - Making a Statement</image:title>
      <image:caption>An exciting addition is on the horizon for the campus! For some time, I've nurtured the vision of introducing an oversized sculpture strategically positioned for student engagement and photo opportunities. Beyond being a striking focal point in the center of campus, this sculpture has the potential to become the centerpiece of an organic social media campaign, naturally curated by enthusiastic students. In early 2021, I championed the cause for funding and collaborated closely with an art professor and the university's Director of Facilities Management. Together, we conceptualized and designed mock-ups for an imposing steel block 'W' (artist's rendering provided). This sculpture not only serves as a powerful promotional tool for the university but also acts as a guardian of the brand identity. Upon completion, there are plans to enhance its visual impact by installing vibrant purple lighting within the sculpture, creating a captivating nighttime spectacle.</image:caption>
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      <image:title>Work - Brand Management (Institutional)</image:title>
      <image:caption>Management and creation of University logos</image:caption>
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      <image:title>Work - Brand Management (Institutional)</image:title>
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      <image:title>Work - Brand Management (Institutional)</image:title>
      <image:caption>Community light pole banners. Goal: brand awareness and creating a sense of pride in the Macomb community. Banners are scheduled to be installed in early August 2021.</image:caption>
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      <image:title>Work - Brand Management (Institutional)</image:title>
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      <image:title>Work - Brand Management (Institutional)</image:title>
      <image:caption>Management of University logos</image:caption>
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      <image:title>Work - Brand Management (Institutional)</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/c3c22bb1-18ca-405a-b77b-d4f09aba934e/Screen+Shot+2021-07-21+at+12.23.32+PM.png</image:loc>
      <image:title>Work - Brand Management (Institutional)</image:title>
      <image:caption>Oversees and manages departmental logo creation</image:caption>
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      <image:title>Work - Brand Management (Institutional)</image:title>
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      <image:caption>Branded templates</image:caption>
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      <image:title>Work - Demographic + Psychographic Market Research - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Demographic + Psychographic Market Research</image:title>
      <image:caption>Uber Advertising in select locations in Chicago</image:caption>
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      <image:caption>Uber Advertising in select locations in Chicago</image:caption>
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    <loc>https://www.jesslambertcreative.com/work/aplacewhereyoubelong</loc>
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    <lastmod>2022-05-13</lastmod>
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      <image:caption>"A Place Where You Belong" Google ad set served to WIU's inquiry list. With the inquiry audience existing within the recruitment funnel, the CTA (call to action) pointed this segmented group to filling out an application. During this time period, we opted to waive the application fee as an incentive to apply.</image:caption>
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      <image:title>Work - Integrated Campaign: A Place Where You Belong</image:title>
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      <image:title>Work - Integrated Campaign: A Place Where You Belong</image:title>
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