https://www.jesslambertcreative.com/contact daily 0.75 2022-04-30 https://www.jesslambertcreative.com/work daily 1.0 2026-05-13 https://www.jesslambertcreative.com/work/holiday-social-media-campaign monthly 0.5 2022-12-22 https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/7e9cb4d1-4946-42e3-92eb-324aacda5032/Representation+matters%2C+even+when+you%27re+talking+about+a+character+such+as+Santa.+Kids+need+to+see+characters+that+look+like+them.+-+Ariel+Young+%2810+%C3%97+4+in%29.png https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/f22d447e-7757-4ae3-8247-aaab6ca03a2a/Screen+Shot+2022-12-22+at+3.07.44+PM.png https://www.jesslambertcreative.com/work/creative-workshops-leadership monthly 0.5 2026-05-13 https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/1695837879195-28TPSSRXCIL6V1HJMLOI/329584086_774190767373403_507350895776404650_n.jpg Work - Professional Accomplishments https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/1695855688965-9MFD9N7WIQOYW3AVQHYE/jess%2Btypography.jpg Work - Professional Accomplishments https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/1695837841986-3DAW7YOERJ27ZDPU294H/329719896_891415682128283_8633065101772233582_n.jpg Work - Professional Accomplishments https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/1661034333563-6ICWYMBSGALQA22I4X7Q/presenting.jpg Work - Professional Accomplishments https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/0080b31a-2071-4f09-94d6-917f5258a2e2/colorpsych.jpg https://www.jesslambertcreative.com/work/art-barn monthly 0.5 2022-04-30 https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/dff945d6-7e59-483c-94c9-16eba74dedac/art-barn-paint-barn-header.jpg Work - Business Development - “Art has the role in education of helping children become more like themselves instead of more like everyone else.” —Sydney Gurewitz Clemens https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/9e590004-2302-4ecb-8ccb-e1b53f07f009/Screen+Shot+2022-04-30+at+1.24.16+PM.png Work - Business Development - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jesslambertcreative.com/work/school monthly 0.5 2023-09-27 https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/0c31037b-baf5-46e0-afd0-2cc60404ceb0/stpaul-branding.jpg https://www.jesslambertcreative.com/work/rural monthly 0.5 2026-05-13 https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/58011425-0bc1-4962-a086-5e9c50c3266b/Screenshot+2023-10-23+at+6.03.51+PM.png Work - Building the LandGuys Brand Experience https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/c800d845-0099-49bf-8d83-9260eaf660b1/social+graphics+1.jpg Work - Building the LandGuys Brand Experience https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/692f78b8-e1ac-4373-8bf6-33a29558fefe/Screenshot+2023-10-23+at+6.04.23+PM.png Work - Building the LandGuys Brand Experience https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/57fc068e-9d10-4e57-8334-38cba67b00ea/nathanpostcard.png Work - Building the LandGuys Brand Experience https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/29569989-3888-4fb1-a09e-70ebcc29ae73/Screenshot+2026-05-13+at+3.15.39%E2%80%AFPM.png Work - Building the LandGuys Brand Experience https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/0bf1068b-ca36-4c00-8af1-05e595714d35/Nathan+billboard.png https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/f6865233-0006-4eca-b3c7-44a0aaf34ed8/matt-mockup.jpg https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/66f4a7f8-a0b0-47ab-97b6-7b52983fbe2b/4.jpg https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/72249f93-297c-46ec-b16b-0b4f209142ff/3.jpg https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/7abc2f6c-fadd-475e-881a-c0c175fe078c/5.jpg https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/7f94170b-3fa9-429b-851b-c0ed1f3333b7/chasebooklet.png https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/3764ed6e-546f-48b3-81c1-e841c8422560/box-final.png https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/2d5ae4e9-e93c-4523-bfd5-4df1bc97b001/social+graphics+2.jpg https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/392eb975-5a5a-433f-b01c-a6815afa6180/fillback+truck.jpg https://www.jesslambertcreative.com/work/wiuag monthly 0.5 2026-05-13 https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/2e3e3dd6-949a-4521-b8b6-bb01f4f64281/Field+Photos.jpg Work - Bridging the Gap Between Education & Real-World Experience https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/79f46484-9042-4515-b016-492a8b76d5bb/pres.jpg Work - Bridging the Gap Between Education & Real-World Experience https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/a971c348-c7e2-48d3-afdc-b284df4d665f/ag-president-field.jpg Work - Bridging the Gap Between Education & Real-World Experience https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/c5eb6e51-b692-44bb-9909-c0136eac328c/Combine+in+field+harvesting.png https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/4c4429fe-10d2-4f83-9d06-e5455452bd37/ag-president-field.jpg https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/8c70c018-9f0f-413d-94cb-373fc8e0046d/WIDE+OPEN.gif https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/f3d468b8-3b12-4f71-800c-ddea6d36ace2/CustomHomepage.jpg https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/99f25a31-43e9-4680-84b0-cf894fe56553/WIU-Chicago-Ag.jpg https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/e3bbf7f3-285c-49fb-8199-d168281e70d5/Untitled+design.gif https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/0546b7d8-0669-49e4-98c2-d568794bf52d/Comp.jpg https://www.jesslambertcreative.com/work/outreach monthly 0.5 2022-04-18 https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/889259b7-5af4-441d-8737-5edd1d53f80a/heritagedays4.jpg Work - Event Planning & Outreach https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/94d566a3-a0c9-4fdf-ac75-458021d040cb/152E0778-0345-41D1-BD09-EC140588C4BC.JPG Work - Event Planning & Outreach https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/b32b8d31-1150-437e-a87e-36791a466751/Screen+Shot+2022-04-17+at+6.53.56+PM.png Work - Event Planning & Outreach Event mailer cover design https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/0341dbd0-8463-4ae7-8b4a-5e40e51c6b28/heritagedays2.jpg Work - Event Planning & Outreach https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/2fee5181-a567-47fe-a1a4-651ebe329e13/IMG_8200.JPG Work - Event Planning & Outreach Business professor with potential students https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/98a829b1-90c1-41e6-b17a-ede9241cb770/heritagedays.jpg Work - Event Planning & Outreach https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/304bb3dd-e529-4f85-aa24-43cbb0bd2b29/3AF2B41C-D9AD-4814-945A-68D182E216F1.JPG Work - Event Planning & Outreach https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/1bccfb31-c990-483d-81bc-32e295923fd5/IMG_8096.JPG Work - Event Planning & Outreach Top Golf Recruiting Event in Naperville https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/79e07169-3275-47ca-b3c4-81aea3aa436d/450E0121-AF33-4D93-B351-68F0CD82D4D5.JPG Work - Event Planning & Outreach https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/cb5c3a66-1f6c-4582-adea-1b6890af504c/IMG_8176.JPG Work - Event Planning & Outreach Criminal Justice alumni talking with potential students. https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/9c083fdc-b268-4115-9726-3302841c868b/Screen+Shot+2022-04-17+at+6.54.14+PM.png Work - Event Planning & Outreach https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/d08c3826-338d-4c17-93c5-f416559096d6/Screen+Shot+2022-04-17+at+6.53.33+PM.png Work - Event Planning & Outreach https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/1626895390956-7RTOWR9SA68V4ZCXTFEH/heritagedays3.jpg Work - Event Planning & Outreach https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/1626896214631-3QUUCYN27Q09LL0ZPVDA/062E87C1-0C13-479D-9571-456C49835F71.JPG Work - Event Planning & Outreach - The community presence in Macomb extended to the Quad Cities region, where the marketing team connected with WIU alumni and donors at the John Deere Classic. Collaborating with Western's digital marketing firm, I implemented mobile location targeting at various QC summer events. This allowed WIU to serve digital ads to event attendees for 60-90 days post-event. We also participated in other Quad Cities summer events like the Bix 7, Mercado on Fifth, Moline Sunday Night Summer Series, Firecracker 5K, and the QC Marathon, further expanding our reach and community engagement. https://www.jesslambertcreative.com/work/digital monthly 0.5 2026-05-13 https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/2a142621-149e-407c-9a93-44971067bbdd/Screen+Shot+2022-04-30+at+4.55.23+PM.png Work - Digital Marketing Management https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/c1ca90db-9b17-4fe4-b66e-24227169f49a/My_Post__2__AdobeCreativeCloudExpress.gif Work - Digital Marketing Management https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/1f7c15d2-80c1-48c5-8d3c-681bd602d6c9/WIU-Ag-Geofencing-NationalFFAConvention-AdSetB-Digital_336x280.png Work - Digital Marketing Management https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/7f71eecc-0216-4e42-a6ea-683dec212e43/send_336x280.png Work - Digital Marketing Management https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/6dbf0836-fb63-4308-8e32-73c573ffded6/0-1+copy+2.jpg Work - Digital Marketing Management https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/d92e6e12-5432-4739-9fdb-45988dd698dd/0-1.jpg Work - Digital Marketing Management https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/684ecf54-51a6-44f8-999e-333a9b86359a/0-1+copy.jpg Work - Digital Marketing Management https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/371625b6-d6ce-41c6-91e9-b5e48b4c4dcd/0-4.jpg Work - Digital Marketing Management https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/87993b1f-1f75-4173-be9f-3cda8b79f4f9/0-3.jpg Work - Digital Marketing Management https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/d2535242-ce3c-48f0-8072-626f8fb2d8a0/fun.gif Work - Digital Marketing Management https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/2651ba4e-6d45-4078-a46f-a9313a5a6f89/Art2_AdobeCreativeCloudExpress.gif Work - Digital Marketing Management https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/0f849745-4c05-422d-a29b-7308a3a71d9e/Insta_-_Quote_Copy_AdobeCreativeCloudExpress.gif Work - Digital Marketing Management https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/107e28e2-3164-4913-9d95-fc8a816002ae/digital-marketing.jpg https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/c56c2cc0-5fce-4d7b-9120-c3f357b1b4e1/unnamed-1.jpg https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/105768ac-e917-4cd9-8ed3-af33560b03f7/Screen+Shot+2022-09-13+at+12.31.59+PM.png https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/d9c2d3d1-9952-4d72-a8cc-fa7a940d6900/Screen+Shot+2022-09-13+at+12.52.29+PM.png https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/a00dc60c-05c5-4ab2-9cb2-6902394f78bf/Screen+Shot+2022-09-13+at+12.54.22+PM.png https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/2a0d335a-1f91-4d41-b132-455c8830f98b/Retail+media Work - Digital Marketing Management - Retail Media & Digital Out-of-Home Advertising In 2021, I helped expand Western Illinois University’s advertising strategy into retail media and Digital Out-of-Home (DOOH) advertising through a partnership with a national retail media vendor. Working alongside the Veterans Resource Center, I identified five strategic military feeder markets and developed targeted in-store advertising campaigns within commissaries to increase visibility among military-affiliated audiences and prospective online graduate students. Campaign creative ranged from brand awareness messaging to program-specific recruitment content tailored to individual audience segments and locations. This initiative introduced a nontraditional advertising channel that expanded reach, strengthened audience targeting, and created additional opportunities for engagement closer to the point of decision-making. https://www.jesslambertcreative.com/work/recruitmentmarketingpubs monthly 0.5 2022-04-18 https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/7ef50d3b-02b4-499b-8fe5-9c3a6f3c9af9/Screen+Shot+2021-07-21+at+9.39.18+AM.png Work - Recruitment Marketing 2015 Recruitment Marketing Publication https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/bb5b8c8f-5718-47c6-8bdf-d3ac8d956484/Screen+Shot+2021-07-21+at+10.17.39+AM.png Work - Recruitment Marketing 2021 Recruitment Marketing Publication https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/242e8414-c965-4078-99f7-351811833bc8/Screen+Shot+2021-07-21+at+9.43.54+AM.png Work - Recruitment Marketing On-Campus recruitment marketing viewbook publication for prospective students visiting campus. This piece was awarded a 2017 Gold Collegiate Advertising Award. https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/9326c4ad-6caf-4010-8b07-a158a67899cd/Screen+Shot+2021-07-21+at+10.03.43+AM.png Work - Recruitment Marketing 2020 On-Campus Recruitment Marketing Publication https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/45830a72-eec1-4a70-a27b-512c18b1de8b/Screen+Shot+2021-07-21+at+9.39.00+AM.png Work - Recruitment Marketing 2017 Recruitment Marketing Publication https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/af580c90-4df7-4264-a96b-f8bc84527cd3/Screen+Shot+2021-07-21+at+9.51.42+AM.png Work - Recruitment Marketing 2020 Travel Recruitment Marketing Publication https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/84093789-3f4e-43f5-a115-021f465f646d/Screen+Shot+2022-09-21+at+5.31.10+PM.png https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/8b2f196d-d55b-41a0-b87f-64b88bc47fb2/Screen+Shot+2022-09-21+at+5.34.32+PM.png https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/2be4e29f-df70-4a6c-8ebc-31fc3638558e/Screen+Shot+2022-09-21+at+5.33.51+PM.png https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/850253a6-704e-46bb-8e73-415436de4e74/Screen+Shot+2022-09-21+at+5.33.04+PM.png https://www.jesslambertcreative.com/work/institutionalbrandmanagement monthly 0.5 2026-05-13 https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/80941872-a191-4bbd-97a9-bff5c10838ea/Screen+Shot+2021-07-21+at+12.19.41+PM.png Work - Institutional Branding & Creative Leadership Management and creation of University logos https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/b4a8b35c-bd04-4c55-a354-e308149c04a8/300.4964.113r.JPG Work - Institutional Branding & Creative Leadership https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/59a777fb-510d-439b-98e6-f7070bf0694e/unnamed-6.png Work - Institutional Branding & Creative Leadership Community light pole banners. Goal: brand awareness and creating a sense of pride in the Macomb community. Banners are scheduled to be installed in early August 2021. https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/c6bae616-4d60-4b67-8fcd-a9a2aba44761/300.5215.027r.JPG Work - Institutional Branding & Creative Leadership https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/1bcde370-1167-4fa9-9ff5-6394d8d9efdc/Screen+Shot+2021-07-21+at+12.22.21+PM.png Work - Institutional Branding & Creative Leadership Management of University logos https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/45f3fafb-baa1-43f4-9a54-8cc1b2f4d573/300.5421.154r.JPG Work - Institutional Branding & Creative Leadership https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/c3c22bb1-18ca-405a-b77b-d4f09aba934e/Screen+Shot+2021-07-21+at+12.23.32+PM.png Work - Institutional Branding & Creative Leadership Oversees and manages departmental logo creation https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/5e521f78-3b17-4211-ae66-d2072ef03771/300.5463.050r.JPG Work - Institutional Branding & Creative Leadership https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/d40837bf-d853-40e8-900c-71c9714be839/Screen+Shot+2021-07-21+at+9.03.41+AM.png Work - Institutional Branding & Creative Leadership Branded templates https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/0b22038e-4f59-442d-abc6-cc2f76e4782a/800.0672.081r.JPG Work - Institutional Branding & Creative Leadership https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/f83f8914-a897-4a28-8b32-b6457d4582a4/D6B_7339.jpg Work - Institutional Branding & Creative Leadership https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/4c2fd54a-307f-4bf8-bf24-42fcbc3113dc/unnamed.jpg Work - Institutional Branding & Creative Leadership https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/8c91e4f1-38ab-4792-8dd0-a584c797edfc/150.3029.058r.JPG Work - Institutional Branding & Creative Leadership https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/41b17d85-3039-4d74-82a6-bf6af86ce62e/Rocky+fan.png Work - Institutional Branding & Creative Leadership https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/6aa56687-13b1-406a-8b93-53c3d66981cc/800.0629.144r.JPG Work - Institutional Branding & Creative Leadership https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/940eeab0-297a-4116-9a1f-f753fd9e55b9/amira+erbin+library.JPG Work - Institutional Branding & Creative Leadership https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/5374a40a-ac86-4196-bdcb-bd6ba6e58942/A195BE99-6EF1-4255-AB19-36C25F0FA7F6.jpg Work - Institutional Branding & Creative Leadership https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/8b49fec8-4458-41d7-96c8-5acfadbbc11c/sticker+postcard.jpg Work - Institutional Branding & Creative Leadership https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/d6137c06-9145-409b-93b4-398d107a947a/art+purple+wall.jpg Work - Institutional Branding & Creative Leadership https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/8dd18df6-4b9f-4db3-a178-8df9aef62ef0/lake+ruth+zach.JPG Work - Institutional Branding & Creative Leadership https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/7efdbbd3-3f63-4381-ab11-f4fd7587cc34/table+corbin+laughing.JPG Work - Institutional Branding & Creative Leadership https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/17a0c955-699e-44e4-ba9f-1e828c845045/Thompson+hall+angel+erbin.JPG Work - Institutional Branding & Creative Leadership https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/5c0aa495-6784-4b0a-8bdc-47ed8124ef1d/85B_7534r.jpg Work - Institutional Branding & Creative Leadership https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/81feeca3-73fd-4053-9e01-abf37a78a255/300.5338.096r.JPG Work - Institutional Branding & Creative Leadership https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/caa4e9ee-0eb8-4ed0-86ec-bd37419c343f/300.5346.015r+%281%29.JPG Work - Institutional Branding & Creative Leadership https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/71043ded-c1b8-456d-9160-b8a1e7afb7bf/300.5345.045r.JPG Work - Institutional Branding & Creative Leadership https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/2c74dd68-d5a2-446b-a9a5-e9d02a88e67f/300.5382.118r.JPG Work - Institutional Branding & Creative Leadership https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/b609f3da-cb90-4f46-9c39-edca5e4a463b/660.5104.165r.JPG Work - Institutional Branding & Creative Leadership https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/df2f1d77-c872-4920-99a2-4880a674b78e/660.5137.179r.JPG Work - Institutional Branding & Creative Leadership https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/c1e43b34-a8b3-4556-9bfa-720c81f4319d/800.0650.056r+%281%29+copy+2.JPG Work - Institutional Branding & Creative Leadership https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/b4b57263-d8cd-42ee-9a6e-5f0fb0dd6f74/Galesburg-Business-2022.jpg https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/a37f5cde-6d60-4fd6-9a9a-302d5e1cd1a3/GoodHope-LeavingGoodHopeTowardMacomb-2021-revised.jpg https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/79d6c8df-873d-4176-b3d9-24fa0dd95c64/WIU-Bettendorf-Dec2021.jpg https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/1b5ef430-42d0-49c4-a947-eb99d9cd4943/Springfield-2021.jpg https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/d8f3b416-9658-4952-96db-91f3471bcc48/GoodHope-LeavingMacombTowardGoodHope-2021.jpg https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/6e735af5-40ee-43a0-94e6-ff831de9ead7/WIU-RockIsland-Dec2021.jpg https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/ed0fdd78-3cdd-4641-93dd-770a0a9c6f69/Screen+Shot+2021-12-09+at+3.10.14+PM.png https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/1626887309802-S89V64OFV7HPJ0LWP0CN/W+Sculpture+.jpg Work - Institutional Branding & Creative Leadership - Making a Statement As part of the university’s broader brand refresh, I helped lead the concept development for a large-scale campus sculpture designed to create a stronger visual identity and student engagement opportunity within a high-traffic area of campus. The goal was to create more than a landmark. The installation was envisioned as a recognizable campus gathering point, photo destination, and social-sharing backdrop that could organically extend the university brand through student interaction and user-generated content. In 2021, I worked alongside an art professor and the university’s Director of Facilities Management to help secure funding, guide creative direction, and develop early design concepts for the installation. The final concept centered around an oversized steel “W” structure designed to reinforce school pride while creating a more modern and visually recognizable campus experience. https://www.jesslambertcreative.com/work/organizationalbrandmanagement monthly 0.5 2026-05-13 https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/c5383c8b-ffb7-4da1-b43d-609bd7ca46cc/UT+Branding+-+One-Pager.jpg https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/7779e605-70fc-478e-837b-f9c6b3ff1d64/Screen+Shot+2022-09-21+at+5.10.07+PM.png https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/b6217531-9844-4f69-89f2-c5e3becb55b4/terps+2.png https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/f8cc8781-3190-4ded-839f-e6acb10b5bec/terps1.png https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/c774aa38-073e-442d-8b14-68513950d21e/terps3.png https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/87330ae8-ce4a-4d2f-9cd8-5c7a7c2b8b95/terps6.png https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/be24b5f1-731a-4704-91b2-051d8086324b/terps7.png https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/43e5b07b-6792-4d2d-9e0f-a90fd2b2b649/terps9.png https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/5c5eeb06-5128-4019-bf27-6e8a72782a70/box2.jpg https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/055a175b-6a00-407f-bee5-5a0ee6a664b9/Feb3-1.jpg https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/967b6b41-7bc1-432b-8e3f-4b727fb27fe6/09-23+App+Deadline+7.png https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/f8e6b032-5014-4234-af42-3cf837754af2/REVOLUTIONIZING+EDUCATION.png https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/8f8179a8-43e2-4748-85b5-f9b237674360/North+Texas+Giving+Day+-+Insta+Stories.JPEG https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/d939baf9-1768-42e4-beb8-ecc3b2a2ad7e/CottonBowl-Post2.png https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/b9f6d0fd-10ee-45e9-8c3e-f7da11faeeb1/CottonBowl-Post3.png https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/a4467576-4d18-4094-b231-4021d5906b1f/Feb3-2.jpg https://video.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/a57a995c-436e-4a89-baa3-a6f051df424f/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/a57a995c-436e-4a89-baa3-a6f051df424f/thumbnail Work - Brand Management & Marketing (Non-Profit) Work - Brand Management & Marketing (Non-Profit) https://www.jesslambertcreative.com/work/darts monthly 0.5 2026-05-13 https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/899feb9a-c7e5-4c85-8975-e123189f22f6/Screen+Shot+2021-07-21+at+1.11.15+PM.png Work - Data-Driven Audience Strategy & Campaign Development https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/9128d3bf-0fe6-4b30-ac34-fa9109d4522c/Screen+Shot+2021-06-23+at+5.08.19+PM.png Work - Data-Driven Audience Strategy & Campaign Development Uber Advertising in select locations in Chicago https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/2e74c421-cf91-4d01-b989-c271bac0aa2d/Screen+Shot+2021-06-23+at+5.08.29+PM.png Work - Data-Driven Audience Strategy & Campaign Development Uber Advertising in select locations in Chicago https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/073aef33-eaee-4cc3-9741-67d82109eec5/Screen+Shot+2021-09-15+at+3.37.38+PM.png Work - Data-Driven Audience Strategy & Campaign Development https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/88db8206-c47d-433b-a113-0ff5dabebccf/A195BE99-6EF1-4255-AB19-36C25F0FA7F6.JPG Work - Data-Driven Audience Strategy & Campaign Development https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/a7c37f84-fd96-4957-83d4-3d080fcde076/Screen+Shot+2021-09-15+at+3.37.46+PM.png Work - Data-Driven Audience Strategy & Campaign Development https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/4c5dd3f4-b677-4175-ab69-046180721f10/worldof.png Work - Data-Driven Audience Strategy & Campaign Development - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jesslambertcreative.com/work/aplacewhereyoubelong monthly 0.5 2022-05-13 https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/bde35162-c2a9-46fd-a155-f34b6640a93b/WIU-Prospect-300x600+copy.png Work - Integrated Campaign: A Place Where You Belong "A Place Where You Belong" Google ad set served to WIU's inquiry list. With the inquiry audience existing within the recruitment funnel, the CTA (call to action) pointed this segmented group to filling out an application. During this time period, we opted to waive the application fee as an incentive to apply. https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/14b9ea20-8a9f-4392-be45-a8b5a12685cd/corrbin+olson+dining+hall+tables.JPG Work - Integrated Campaign: A Place Where You Belong https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/06ad4922-2546-4469-b881-d78e27ee30ae/Screen+Shot+2021-07-21+at+10.55.53+AM.png Work - Integrated Campaign: A Place Where You Belong https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/fa21288f-3b92-477f-8917-7fa8677803a7/amira+library+outside.JPG Work - Integrated Campaign: A Place Where You Belong https://images.squarespace-cdn.com/content/v1/60f78123587a856a44751f91/576ae049-e7eb-4708-bf02-ecc6409a248d/angel-billboard1.jpg Work - Integrated Campaign: A Place Where You Belong