"Design is not just what it looks like and feels like. Design is how it works."
- Steve Jobs
Creative Direction & Brand Strategy
In my role as Director of Creative & Brand Strategy for a multi-state rural real estate brand, I lead creative direction and marketing strategy across digital, print, social media, video, and advertising campaigns. My work focuses on building cohesive brand experiences that connect storytelling, design, and functionality across every platform.
From website development and lead generation campaigns to direct mail, social content, and field branding, I help create marketing systems designed to strengthen audience engagement, support brokers across multiple markets, and grow long-term brand visibility.
Digital Experience & Brand Systems
Led a full digital brand evolution focused on improving usability, lead generation, mobile experience, and brand consistency across multiple markets. Oversaw website direction, messaging, visual systems, and integrated marketing across web, email, social media, and paid campaigns.
These initiatives helped increase inbound leads by more than 5,900% year over year, generating more than 1,200 leads in 2025 while continuing to grow brand visibility and engagement across multiple states.
Print Campaigns & Audience Engagement
Developed targeted print and direct mail campaigns focused on brand awareness, landowner outreach, audience engagement, and lead generation across multiple markets. Each campaign combined strong visual storytelling with messaging designed to connect with audiences at different stages of the buying and selling process while creating a consistent brand experience across both print and digital platforms. Campaigns were built not only to market properties, but to strengthen audience trust, increase engagement, and support long-term brand growth.
Packaging Design, Brand Experience & Client Presentation Systems
Developed custom packaging and presentation systems designed to extend the LandGuys brand beyond digital marketing and into tangible client experiences. Each piece was created to reinforce brand consistency, professionalism, and emotional connection across multiple audience touchpoints.
These branded packaging systems were designed for use as closing gifts, client appreciation packages, Google review follow-up campaigns, referral outreach, and broker relationship marketing. Each box combined merchandise, storytelling, and presentation materials into a more elevated and memorable post-transaction brand experience.
