Brand Identity & Nonprofit Marketing
Led the redevelopment and expansion of the Urban Teachers brand identity across digital, print, and promotional platforms. Work included updated brand standards, visual identity systems, campaign assets, and marketing materials designed to create a more cohesive and recognizable brand experience across multiple touchpoints.
Projects focused on strengthening brand consistency, improving visual communication, and developing creative assets that supported audience engagement, recruitment, and long-term organizational growth.
Video Campaign Strategy & Storytelling
Collaborated with video production and marketing teams to develop a brand storytelling campaign designed to connect more deeply with prospective educators and organizational audiences. The project focused on creating authentic, emotionally driven narratives that highlighted participant experiences, strengthened audience connection, and reinforced the organization’s mission and values.
Responsibilities included campaign strategy, interview development, production collaboration, and rollout coordination across digital marketing channels. I also coordinated remotely with a California-based production team, helping plan and manage multi-location video shoots in both Philadelphia and Baltimore to ensure alignment with campaign goals, messaging, and brand direction.
The final campaign helped create stronger audience engagement through relatable storytelling, clear messaging, and purposeful calls to action.
Multi-Channel Advertising Campaigns
Developed multi-channel advertising campaigns designed to increase brand visibility, strengthen recruitment efforts, and create consistent messaging across physical and digital environments. Campaign assets were adapted across transit advertising, billboards, environmental graphics, and digital placements to support broader audience reach and long-term brand recognition.
Branded Onboarding & Audience Experience
Developed a branded onboarding experience designed to create a stronger emotional connection with accepted participants while expanding Urban Teachers’ traditional outreach efforts beyond standard print communication. The initiative introduced custom welcome packaging and personalized brand touchpoints aimed at increasing audience engagement, strengthening brand perception, and creating a more memorable onboarding experience.
Each package included curated branded materials, personalized messaging, and interactive elements designed to reinforce community, excitement, and connection prior to the start of the program.
Integrated Recruitment & Brand Campaigns
Served as the sole creative and brand lead supporting Urban Teachers markets in Baltimore, Dallas, Washington D.C., and Philadelphia, overseeing campaign development across social media, digital advertising, print, out-of-home, and recruitment marketing initiatives.
Led the creative direction and execution of multi-channel campaigns designed to strengthen brand visibility, increase audience engagement, and support recruitment efforts across multiple markets. Each campaign was developed to maintain consistent brand messaging while adapting creative, visuals, and calls to action for different audiences, platforms, and stages of the engagement journey.
Responsibilities included campaign concepting, visual design, messaging development, rollout coordination, and maintaining brand consistency across all marketing touchpoints without an internal creative team.
